lululemon × WellUp Brand Activation in Bal Harbour

lululemon aluminum cans and transparent PET cans filled with a pink watermelon drink — Transparent PET cans made the watermelon drink’s soft pink color part of the experience.

A post-class drink with presence.

For a private Pilates class in Bal Harbour, the lululemon and WellUp teams wanted refreshment that felt as considered as the experience itself—bright, colorful, and far from the usual grab-and-go wellness drink.

Pilates guest smiling while holding the lululemon-branded watermelon drink — A refreshing finish to the private class.

Two guests raising transparent lululemon drink cans in a toast — Movement, recovery, and a shared moment.

The color became the identity.

We joined forces with Plenti around a watermelon creatine drink. Canning it in transparent PET cans made the soft pink tone part of the visual language, while the black lululemon mark gave the drink a crisp, immediate presence.

Close-up of transparent lululemon cans filled with a pink watermelon drink — A clear package let the product speak for itself.

When the product is this visual, the package does more than hold the drink. It helps tell the story.

From movement to a shared moment.

Guests moved through a private Pilates class led by lululemon instructors, then gathered for water and the watermelon creatine drink. The transition from class to refreshment made recovery feel social, generous, and unmistakably connected to the brands hosting it.

The result was a simple brand touchpoint with real relevance in the room: a functional post-workout drink, a visible expression of the partnership, and a naturally shareable detail guests wanted to hold onto.